Gaby Cotella
B2B Marketing Specialist for Services and Software companies | From Planning to Execution (End-to-End) | Full-stack Marketing Specialist | RevOps Specialist
Over 10 years of experience leading B2B Marketing and Business Intelligence strategies for services and software companies. Expert in planning, infrastructure, management and control processes for B2B marketing. Specialist in implementing Artificial Intelligence and Automation solutions aimed at improving efficiency in Marketing and Sales areas. Focused on the cross-functional integration of Marketing/Sales/Operations (RevOps). A nerd passionate about software and artificial intelligence.
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Tech Stack & Skills
Data Analysis & BI
Power BI
Power Query/Pivot
Advanced Excel
Marketing & Automation
CRM Dynamics 365
Email Marketing
SEO
Google Ads & Social Media
Web Development & IT
WordPress
PHP
HTML/CSS
Bootstrap
VS Code · Git/GitHub
AI Coding Agents
AI & Automation
AI / LLM Orchestration
Vibe Coding
Prompt Engineering
Languages
English — Upper Intermediate B2
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Work Experience
2023 — 2026
Marketing Coordinator — GIE GROUP
- Annual Marketing Plans: led the design and execution of the annual Marketing Plan, aligning sales objectives with lead generation strategies for the engineering and Oil & Gas sectors.
- Applied Business Intelligence: implemented dashboards and KPIs for real-time monitoring of campaign effectiveness, optimizing the use of the annual marketing budget.
- Digital Transformation & AI: automated communication and content management workflows through AI assistants and development tools (VS Code, WordPress), increasing response speed in digital campaigns.
- Strategic Content Management: coordinated the ideation, design, copywriting and production of technical and commercial pieces, ensuring technical quality and brand positioning in specialized media.
2019 — 2023
Marketing Analyst — GIE GROUP
- Sales Data Analysis: developed the sales dashboard and pipeline analysis, allowing bottlenecks to be identified by area and salesperson.
- Inbound, Outbound and SEO Strategy: designed and executed the web positioning strategy and sponsored/organic link campaigns, improving visibility against competitors.
- Market Intelligence: carried out detailed analyses of products, sales and competitors, identifying new business opportunities in portals and trade publications.
2009 — 2023
Senior Consultant — UCIP Business Chamber
- Financing Management: formulated and led the follow-up of projects for national and provincial programs (PAC, FONAPYME, Tax Credit, Fondo Semilla), facilitating access to subsidies and credit for SMEs and entrepreneurs.
- Territorial Development (Manager, Güemes Shopping District): coordinated public-private initiatives for 658 merchants, managing banking agreements, joint promotion strategies and urban space improvements.
- Technical Assistance: training in business plans and pre-feasibility studies within the framework of UN (UNDP) programs.
2009 — 2013
Association Management & Coordination
- Manager of the Garment Manufacturers Association / Manager of the Mar del Plata Timber Chamber.
- Institutional Representation: responsible for relations with public bodies (National, Provincial, Municipal) and the media.
- Comprehensive Management: led the administrative, accounting and communication planning of both entities, including organizing sector events and email marketing campaigns.
2005 — 2009
Early Experience & Education
- Quilmes Brewery & Malting Co. — Sales Analyst: technical-commercial support and data analysis for Regional Management decision-making.
- International Labour Organization (ILO) — Jr. Consultant in Local Economic Development: technical assistance to 200 companies and creation of inter-company networks.
- Clínica Belgrano — Management & Quality Consultant: restructuring of information systems and administrative processes.
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Teaching
2002 — 2007
National University of Mar del Plata
- Course: Principles of Management — Teaching Assistant.
- Course: Personnel Administration — Teaching Assistant.
- Course: Cooperative Organizations and Solidarity Economy — Senior Teaching Assistant.
Let's talk?
If you'd like to learn more about my profile, schedule an interview or discuss a consulting project, get in touch.
or write to us directly at gabrielcotella@gmail.com